Crafting Digital Experiences Since 2018

# Pete Waldo

Hello, I'm Pete Waldo — a lead product designer focused on transforming ideas into intuitive, beautiful, and human-centered digital experiences. With over 8 years of experience, I specialize in UI/UX design, brand identity, and product strategy for startups and growing brands.

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## About

At the intersection of creativity and usability, I design experiences that not only look great — but make sense. My work blends thoughtful research, intuitive design systems, and strong visual storytelling to solve real-world problems.

Over the past 8 years, I've partnered with early-stage startups, growing teams, and global brands to create flexible design systems, shape memorable brand identities, and craft seamless digital products. My approach is grounded in empathy, clarity, and purpose—always putting users at the center. Outside of work, you'll find me sketching new ideas, exploring emerging design trends, or mentoring up-and-coming creatives.

Whether it's refining an interface or building a brand from the ground up, I love turning ideas into cohesive, engaging experiences. I focus on bridging design and development, making sure every detail—from typography to interaction—feels intentional. Let's build something meaningful together.

Accepting New Projects

## Experience

##### Senior UX/UI Designer

NovaPixel Studio

2020 — Present

Led the redesign of a social networking app, increasing daily active users by 45%. Oversaw UX strategy and UI execution across platforms, and improved onboarding flows to enhance retention.

##### Lead Product Designer

FrameForge Digital

2018 — 2020

Directed the design of productivity tools used by over 100K users. Delivered user-centered solutions that increased engagement and reinforced brand consistency across digital touchpoints.

##### UI/UX Designer

DayThree Agency

2016 — 2018

Collaborated with developers to execute responsive redesigns for e-commerce platforms. Improved checkout flows and reduced bounce rates by 32% through strategic UX enhancements.

##### Junior Digital Designer

PixelBloom Creative

2015 — 2016

Created wireframes, visual mockups, and interactive prototypes for startup clients. Assisted in UX research and supported senior designers in crafting web and mobile experiences.

## Education

##### MA Digital Experience

University of Amsterdam

2013 — 2015

Studied service design, digital strategy, and UX methods. Final thesis explored how emotional intelligence can enhance user interaction and interface behavior.

##### Diploma Interactive Media

Berlin School of Creative Design

2009 — 2010

Focused on motion design, storytelling, and layout systems. Developed interactive experiences tailored to emerging digital platforms and responsive environments.

##### BFA Visual Communication

University of Melbourne

2008 — 2012

Explored branding, UI design, and human-centered frameworks. Coursework emphasized visual identity, usability, and design systems across various media channels.

##### Art & Design Studies

London College of Arts

2007 — 2008

Covered foundational drawing, composition, and design thinking. Built a strong creative base with emphasis on visual structure and conceptual development.

## What I Do

##### Visual & Brand Identity

Designing consistent and impactful brand systems — including logos, color palettes, typography, and style guides.

##### UI/UX Design

Creating intuitive and visually appealing interfaces for websites and mobile apps, with a focus on usability and flow.

##### App & Product Design

Delivering complete product designs from early wireframes to high-fidelity prototypes, tailored for startups and digital teams.

##### UX Research & Strategy

Conducting interviews, usability testing, and analysis to inform design decisions and improve user engagement.

##### Creative Direction

Developing visual storytelling and design concepts for digital campaigns, product launches, and brand development.

##### Marketing Design

Producing effective marketing materials — including social media graphics, digital ads, email templates, and presentations.

215+
Projects
Completed
99%
Client
Return Rate
2.4K+
Positive
Reviews
119+
Satisfied
Clients

## Featured Works

A handpicked collection of projects that showcase my approach to brand clarity, user experience, and compelling visual storytelling—design work rooted in strategy, simplicity, and intention.

Beauty & Faith

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- Creative Direction
- Product Design

Tropical

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- Marketing Design
- Creative Direction

Grayscale

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- Creative Direction

Duality

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- Brand Identity
- Marketing Design

Sphere

Lorem ipsum dolor sit amet consectetur adipisicing elit. Itaque reprehenderit consequuntur iste at, saepe nulla ipsam alias sit rerum omnis dignissimos odit modi magnam officiis. Dolorem est neque explicabo aspernatur odio at. Deserunt id eius aut facere voluptates sint, quam sed aliquam iure corporis repellendus. Natus nemo provident quasi soluta.

- Brand Identity
- Product Design

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##### Services

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Project Link